Tuesday, 10 December 2024
DistributionNews

ZyroFisher lands exclusive distribution for Gaerne footwear

ZyroFisher is entering an exclusive distribution partnership with footwear brand Gaerne in the UK and Ireland.

Recently re-introduced to the UK market at Rouleur Live, ZyroFisher will also be bringing the brand to COREbike in Q1.

Founded in 1962 in Coste di Maser, Province of Treviso, Gaerne came from the creative vision of Ernesto Gazzola, a master shoemaker renowned for his expertise in producing high-quality sports footwear. Gaerne’s name derives from the initials of its founder GAZZOLA, ERNESTO, representing a legacy of passion and dedication to craftsmanship.

Throughout the years, Gaerne has remained deeply rooted in Italy, with the “Made in Italy” label a cornerstone value for Ernesto Gazzola. From the mountain trails to the tracks of the world’s most prestigious races, Gaerne footwear continues to deliver performance, comfort, and style to athletes and enthusiasts worldwide, says the new distributor.

Nadine Thompson CCO of ZyroFisher shared: “After months of hard work and preparation we’re incredibly proud to add Gaerne footwear to our brand portfolio. Gaerne footwear has been leading the way in recent years with Grand Tour stage wins on the feet of Biniam Girmay and tearing up the trails with Cameron Orr (UK MTB XC Champ) so we’re excited to be reintroducing this prestigious brand to the UK and Ireland. We can’t wait to get the range that delivers performance, style, and innovation into the hands of our dealer base.”

Brand founder Ernesto Gazzola added: “It brings me immense pride to see Gaerne embark on this partnership with ZyroFisher, a company that, like us, values innovation, quality, and long-lasting relationships. I have always believed in creating footwear that embodies the best of Italian craftsmanship, blending tradition with modernity to give athletes what they need to excel. With ZyroFisher, I am confident that our brand’s legacy of excellence will reach even more people in the UK and Ireland. Together, we aim to inspire a new generation of athletes and sports enthusiasts to experience the comfort, style, and performance that only Gaerne can provide.”

Gaerne will be available in the UK from Spring 2025 with pre orders being taken from December this year.

For retailers interested in the Gaerne 2025 range please contact your ZyroFisher account manager or email [email protected].

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