ZyroFisher scoops up Bont distribution

ZyroFisher will shortly introduce its dealers to the Bont Cycling range having scooped the distribution rights in the UK and Ireland.

Dealers heading for Core Bike, for which trade can register here, will be able to speak with new brand manager Tim Bayley on stockist deals, as well as the firm’s roster of territory account managers.

Steven Nemeth, Chief Executive Officer, Bont, commented; “As the leading distributor of cycling Parts, Accessories and Clothing, ZyroFisher are perfectly placed to grow our brand in the UK and Irish markets. We look forward to launching a number of new products to market this year and are excited to work with ZyroFisher to fulfil our potential.”

Initial stock will be available from ZyroFisher from late February 2017.

Ian Calvesbert, Commercial Director, ZyroFisher, concluded; “We are thrilled that Bont have decided to appoint ZyroFisher as their distribution partner in the UK and Ireland and are looking forward to adding value to Bont’s proposition. As a leading manufacturer of performance cycling shoes across the globe, Bont’s innovative range will enable retailers to enhance their instore experience and drive sales.”