Icebike: register for first look at Shimano clothing, Cycliq and Silverlabel

Madison and Sportline customers attending house-show IceBike will be treated to a first look at Shimano’s new clothing line, as well as brand additions Cycliq and SilverLabel.

With registration for trade partners now live, the exhibition this year runs Tuesday February 21st to Wednesday 22nd  at Arena:MK, Milton Keynes.

Those who journeyed out to Freidrichshafen for Eurobike will have laid eyes on some of Shimano’s cycle clothing, which for the most part is designed to not look out of place post ride in the supermarket. The range will be displayed at iceBike* for the first time, with the cycling-specific shorts, jerseys, shirts, daypacks, backpacks and gloves.

shimano clothing

New addition to the portfolio Cycliq is an interesting addition for shops with a high commuting customer base. Pairing cameras with a stand out lighting product, Cycliq’s Fly 12 and Fly6 auto saves footage when it detects an unusual incident.

Another action camera brand making its iceBike* debut and replacing the formerly held GoPro is SilverLabel. The SilverLabel Focus range consists of three products; the Focus 720p, a rugged HD action camera, the Focus 1080p, a Full HD, 12 mega pixel action camera and the Focus 360 which is a full 360-degree camera with built in WiFi. All are waterproof up to 30 metres when placed in housing, have removable batteries and take up to 32GB microSD cards. With a top price of £169.99 for the Focus 360, the SilverLabel range offer an excellent option for anyone that is new to using action cameras. All three will be on display to visitors at iceBike*.

Register now at