2pure ceases printing catalogues, announces interactive platform

2pure has announced a departure from printed catalogues, moving instead toward a new aWorkbook digital sales tool application.

Key to the investment and of benefit to dealers is a commitment to publish rolling updates. Dealers will have quick access to new products, new information, press reviews, pdf info sheets, videos and suggested stock-ins and range assortments. The system, which will also be available offline, will also allow for real time stock levels and order creation.

“Our goal is to provide our dealers and reps with a more powerful sales and buying tool, allowing ranges to be planned more effectively, colour and technology messages to be explained with more clarity and make information available in one place,” said the firm.