3T appoints Christian Friebel to retail sales specialist role

3T has appointed Christian Friebel as Retail Sales Specialist for DACH (Germany, Austria, and
Switzerland region).

He will be responsible for direct sales into dealers of 3T frames and wheels, and of the entire portfolio of THM products. He takes up the role with immediate effect, and will be attending the
Ziener BIKE Festival Garda Trentino (28 April—1 May) together with the 3T team.

Christian was mostly recently a brand manager at ACS Distribution, where he was in charge of
purchasing and sales, service center management, training, and customer communication. Prior to that he was with Fulcrum CE GmbH, and learned the trade as a sales consultant at a couple of top Berlin bike retailers.

An avid gravel cyclist and rock climber, Christian is a native of Berlin and holds a degree in applied science from the Eberswalde University for Sustainable Development.

Welcoming Mr Friebel to the 3T team, 3T CEO René Wiertz said: “We are thrilled that Christian is joining us. It’s an exciting time for us with the addition of the wonderful THM portfolio to complement our 3T Exploro multisurface bike and Discus Plus wheelsets.

“Christian loves riding off the beaten track, so is tuned in to the needs of adventure cyclists and
the dealerships that specialize in serving them. He will be a great asset to us in developing this
sector in Germany, Austria, and Switzerland.”

His contact details are: +49 (0) 172 534 1111
christian.friebel@3tcycling.com