4iiii talk Worlds, the B&A Collective, and Apple ‘Find My’ integration

A Canadian business with a global customer base, 4iiii took part in the Pedal Power Bike & Art Collective, held Sunday 6th, the day of the Glasgow Worlds 2023 Men’s Road Race, and Monday 7th, hosted at Platform – at a vibrant underground venue in the heart of Glasgow.

Positioned as ‘an immersive celebration of cycling culture’, the B&A Collective coinciding with the launch of 4iiii’s integration with Apple, a world first for a power meter, featuring the ‘Find My’ functionality.

With CI.N in town to experience the wow a home Worlds, paired with a host of great brand led events, we had the opportunity to catch up with the 4iiii team at the B&A Collective.

Speaking with the team, its clear they saw the event as a unique opportunity, being part of the big show – a first ever 10 day UCI World Championships – promoting the Apple ‘Find My’ feature launch, as well as engaging with industry friends and customers alike.

With a team based in Cochrane, in Alberta, Canada, the opportunity to meet UK partners and customers was not to be missed, and the business took the opportunity to fully immersing itself in the celebrations of a Scottish World Championships.

At the B&A Collective, The Canadian team of Eric Gerstenbuhler, Andreja Grenier, and Mac Potter, was joined by Rodney Annet of 4iiii UK distributor, Pinpoint Consumer Electronics, with the brands stand promoting the integration with Apple, the new 4iiii PRECISION 3+ products, as well as having a Specialized Aethos set up on a turbo trainer – equipped with 4iiii power meter as standard – ready for visitors to ride.

As a performance focused business, 4iiii saw attending Worlds as an essential, where their product is synonymous the pursuit of excellence, performance and innovation. Here the B&A Collective represented the perfect platform. Exhibited alongside respected brands in the industry, including 4iiii partner Specialized, the team also used its time in Scotland as an opportunity to immerse themselves in the wider cycling community and culture.

A power meter with an Apple integration!

The 4iiii integration with Apple has seen strong, positive, media coverage, with the review from Shane Miller (GPLama) very much reflecting this. 

Shane’s video explores exactly how the new technology works, as well as further delving into the practicalities of how it works – providing elaboration upon some of the key questions prospective users might have.

Speaking about the product launch, Eric notes: “Feedback has been extremely positive, and we are delighted with the early response from our customers and wider cycling community. We are excited to build upon this new technology with some exciting product and software updates in the coming months too.”

With the team now heading back to Canada, Andreja comments: “We definitely made the most of the opportunity to meet with members of the UK media, industry partners, distributors and the wider public.” “Combine the opportunity to be part of the B&A Collective event, and the opportunity to experience the UCI Cycling World Championships first hand, and it has been an extremely beneficial and enjoyable few days for all.”