Accell and Bikmo team up to protect riders and reward retailers

Accell UK & Ireland has developed a partnership with specialist cycle insurer Bikmo, enabling customers of several brands to enjoy the benefits of cycle insurance.

Through this collaboration, new bike owners across Accell’s portfolio will enjoy exclusive benefits, pairing great bikes with comprehensive cycle insurance from Bikmo. The partnership will be promoted through Accell UK & Ireland’s extensive retailer network, with participating retailers rewarded for connecting customers to these value-added offers.

Under the new scheme, customers purchasing an Accell UK & Ireland bike will receive 12 months of Bikmo cycle insurance for the price of 11, plus an initial 30 days of free cover.

Riders will also benefit from Bikmo’s existing specialist discounts, including 25% off e-bike policies—a particular bonus for Haibike customers—and 50% off multi-bike policies for households with more than one bike.

“Partnering with Bikmo aligns with Accell’s commitment to delivering a complete and high-quality ownership experience across our portfolio of premium cycling brands. It will also serve as a holistic approach to rewarding our dealer network through commission and bike replacements,” said Chris Slater, Country Managing Director at Accell UK & Ireland. “Together, we are able to offer our customers added value, greater peace of mind and protection that reflects the way modern cyclists ride.”

Luc Hall, Head of Business Development at Bikmo, added: “By combining Bikmo’s specialist insurance with Accell’s leading bike brands and retail network, we’re creating a simple, valuable experience that supports riders throughout the lifecycle of their bike, while also helping retailers deliver more value at the point of sale.”