Accell Group appoints Unilever financial director to CFO role

The Accell Group has announced that it will appoint Ruben Baldew to the role of CFO, effective as of November 1st, 2018.

Currently the financial director of Unilever’s Thai arm, Baldew replaces Hielke Sybesma who departed in May.

Baldew has a background in tax law, which he studied at Leiden University, later completing a post-doctoral programme to become a qualified register controller at Maastricht University. He started his professional career in 2001 at Unilever, where he held various financial positions in different countries. He has worked as finance partner in the supply chain, procurement, marketing and sales. He was also among others financial director for the European laundry detergents and care products supply chain and later became financial director of Unilever Benelux.

Ton Anbeek, CEO of Accell Group said: “I am delighted with Ruben’s appointment as our new CFO and I look forward to working together. In recent months, we have expanded and strengthened our senior management team. Following Ruben’s appointment, we have effectively filled all crucial positions at group and regional level. We now have a strong and renewed team with an excellent mix of experience, expertise and young talent, which adds a positive drive and new dynamism to our company. With this team, we will prepare Accell Group for the future. We will be smarter in how we respond to consumer demand, we will focus more strongly on experience and work on innovative (e-)bikes and smart mobility solutions for sports, leisure, commuting and transport in and outside cities.”

The appointment closely follows an acquisition for Accell, which announced its majority stake in Velosophy earlier this month.

Ab Pasman, Chairman of the Accell Group Supervisory Board said: “We are delighted to confirm today that Ruben will join us as new CFO of Accell Group. He has extensive experience as CFO and in other senior executive positions in the field of finance. In addition, Ruben has gained IT experience through his involvement in ERP implementations and digital change projects. This combination of experience and skills makes him particularly suited for rolling out the new strategy and transition of Accell Group in the years ahead, together with Ton and the rejuvenated and strengthened management team.”

Following the formal appointment, the Board of Directors will consist of three members: Ton Anbeek (CEO), Ruben Baldew (CFO) and Jeroen Both (CSCO).