Sunday, 28 April 2024
News

Ison Distribution sponsors Adrenaline Alley with TSG

Europe’s largest action sports venue has a new sponsor courtesy of a deal inked between Ison Distribution and its TSG brand with Adrenaline Alley.

The Corby venue is a mecca for the visiting athletes from around the world, boasting a unique combination of ramps, foam pits and training areas catering for new riders.

Mandy Young MBE DL, Adrenaline Alley’s co-founder and chief executive, said: “With the rising costs of running indoor facilities, especially those as large as ours, we are extremely grateful to work in partnership with other organisations that support the charity and help us to remain sustainable. This means we can continue to have a positive impact on the lives of so many.

“TSG is a fantastic brand for us to partner with as our values are very much aligned. While we focus on providing a safe environment for action sports, TSG focus on safely protecting the individuals who take part in them.

“We also already act as one of the main training facilities for a number of TSG’s team riders including BMX freestyle Olympic Bronze Medallist, Declan Brooks, and aspiring Team GB athletes Ashley Finlay and Sasha Pardoe”

TSG products are available from quality bicycle and skate shops throughout the UK via Ison Distribution.