Accell Group equips online bike sizing tool from Smartfit

The Accell Group has partnered with online bike sizing platform Smartfit in a bid to develop its online environment.

Now equipped to the online pages of the Ghost, Winora, Haibike and Raleigh brands, with more to follow, the Smartfit product has potential customers input their body data. From here, Smartfit’s algorithms utilise average values from millions of body scans to calculate the optimum matches between this individual body data and the actual model geometry. The algorithms work on the basis of 40 individual body and bicycle geometry factors to deliver the optimal digital advice. Customers are finally provided with a clear recommendation for the optimal frame size of a manufacturer’s product.

“We are number 1 worldwide in the digital bike sizing sector. Our Smartfit Online Sizing is so successful because it is quick and intuitive to use, offers a clear recommendation and can be easily integrated into any online environment,” says Smartfit CEO Björn Stapelfeldt, “But not only that, it is so precise because we put enormous data effort in the background. Every sizing is always individual and model-specific. Our databases are constantly updated and continuously optimized with our experience and AI.”

For the retailer, this tool has the ability to determine where supply exists and present this information in the shopping feed.

The prominence of online bike fit and bike sizing tools has enhanced in recent years with Velomatch one platform that can take customer metrics, calculate a handful of product matches and then refer to a retailer. Separately, Wiggle’s parent group has a partnership with an AI software that can create a 3D avatar of a customer with a view to matching to appropriate products.