Accell launches new purpose video: ‘Cycling moves the world forward’

Accell Group have launched an online video to showcase its new purpose. The video features the company’s own staff members showing how cycling moves the world forward.

The company have also announced that its bicycle production plants in Heerenveen will be transitioning to solar energy in 2021. The move will result in a reduction of more than 1,100 tonnes in CO2 emissions each year. Additionally, these initiatives are part of Accell’s sustainability policy, which plans to have all of the company’s production plants operating on 100% sustainable energy by 2030.

Ton Anbeek, Accell Group CEO said: “The developments in recent months have once again underlined the importance of making sustainable operations the standard. This is why we have tightened our sustainability policy and recently included sustainability targets in the remuneration structure for our senior management. Our new purpose is a seamless fit with the fact that cycling moves the world forward; we truly are part of the solution. Cycling is the most sustainable mode of transport and an indispensable link for accessible and liveable cities and villages. Not to mention the fact that the production of bicycles requires fewer materials than any other vehicle. Cycling also contributes to a better life, as exercising more makes you happier and fitter. On top of that, cyclists thoroughly enjoy spending their days outdoors.”

Accell’s online video can be viewed on its YouTube channel here.