Accell owned Beeline Bikes launches Click and Collect type Portal for US IBDs

Beeline Bikes has launched ‘Powered by Beeline’ or PbB for short. It’s a Software as a Service platform for independent bicycle dealers (IBDs) and mobile mechanics.

What does it do?

  • Allows online consumers to order a bike “D2C” from Accells range of brands: Diamondback, Raleigh, Ghost and Redline Bicycles, as well as e-bike brands Haibike and IZIP.
  • Online shoppers can choose to pick up their bike at a retailer’s brick-and-mortar location or have the bike delivered via the retailer’s mobile shop, where available.
  • Shops earn revenue for providing last mile assembly.

PbB is described as a cost-effective way for dealers to engage with customers who are increasingly more comfortable spending their time and discretionary income online. With over 200 retail locations and mobile shops already participating, the platform is available to dealers across the USA.

“With a nationwide network of participating retailers, we are excited to grow our ecommerce partnerships,” said Peter Buhl, co-founder and CEO at Beeline. “This is a win for our industry. As online sellers promote the benefit of professional bike assembly, PbB drives customers to participating dealers. Those new customers will build long-term relationships with retailers that they would not otherwise visit.”

“Powered by Beeline launched on-time and on-budget, as we promised at Interbike 2018,” said Larry Pizzi, Chief Revenue Officer at Accell North America, Beeline’s parent company. “This is the next step forward in our omni-channel approach aimed at giving IBDs a competitive advantage. Cutting-edge software powers IBD service departments and expands the shop’s brand reach to begin addressing a whole new customer base that is not walking into their store. By simply uploading their logo and configuring their shop schedule, IBDs can respond to the online trends in a profitable way.”

Powered by Beeline offers three levels of subscription packages (with different access, integration and benefits). PbB also offers an online service scheduling tool that lets customers book bicycle service appointments 24/7 and see realtime availability.

Dealers, brands and eretailers interested in learning more about Powered by Beeline should visit or email

In 2018 Beeline was acquired by Accell North America (ANA) and operates as a division of ANA.