CSG UK promises dealers greater rep access with sales force shuffle

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Cycling Sports Group UK has announced a re-jig of its sales force, promising its retail partners greater access to territory managers.

For the past six years CSG’s UK sales force has been brand-based with two Territory Managers for Cannondale and three for portfolio brands – GT, Mongoose, Charge, WeThePeople, Fabric, Sugoi and Sombrio. The Field Sales Team will now be handling all CSG brands, each with smaller territories allowing more frequent and quality time to support our CSG dealer base.

Moving to a single point of contact for dealers, the distributor now has four field-based Territory Managers handling the complete CSG UK portfolio: Steve Howes in the north-west, Josh Whiting in the north-east, Ady Turner covering the south-east and Gary Adcock taking care of dealers in the south west. Territory managers and dealers are in turn all supported by inside-sales Account Managers.

Along with these changes comes the promotion of Dave Page from within the existing field sales team, in the newly created role of CSG Key Account Manager.

Head of Sales Ian Wagman spoke of the newly strengthened force, saying: “Our newly invigorated team look forward to earning more of their dealers’ business on the many exciting products and initiatives we have planned. We are confident we continue to make the best products in cycling and our portfolio business means we can truly cater to the needs of the vast majority of UK IBDs.

“Cannondale remains one of the most sought-after brands in cycling. This week we are launching our new Cannondale Moterra E-MTB and Quick-E urban bikes, which have already been very successful in mainland Europe. The UK is really hungry for E-bikes and we have some of the best designs available.

“Fabric continues to win industry and Innovation awards and now has pumps and lights to complement its market-leading contact points business. We remain a one stop shop for BMX bikes, and GT has benefited significantly from our relationship with Bike Channel, putting the GT and Sombrio into 17 million households in the UK.”