Alex Wassmann brought in by Enduro Bearings

Enduro Bearings has hired Alex Wassmann as its new sales and marketing director for the Americas, Oceania and East Asia, supporting the company’s global distribution partners.

Rick Sutton, enduro’s global business development and marketing director said: “We are thrilled to welcome Alex Wassmann to our management team. In tandem with our distribution partners, Alex will be laser-focused on educating retailers and riders about Enduro’s bearing and component performance and durability advantages.”

Sutton added: “We are confident that, alongside Mike Johnston in Europe, Alex will elevate our market presence and strengthen our global aftermarket partnerships.”

Having worked across major cycling brands for three decades, Wassmann has served a variety of roles for companies and has accumulated a strong expertise in cycling. His roles have included product development, technical support, marketing, and strategic global partnership development. He will be brining these experiences with him to his new role.

Wassmann said: “I am honored to join the Enduro Bearings team. Over the years, I’ve watched the company earn the trust of hundreds of bicycle and component manufacturers.”

Wassann added: The growth of the product line and the company’s aftermarket strategy are spot-on.  Matt Harvey (company co-founder) and the Enduro team are a rare combo of an open-hearted culture paired with a dogged passion to design and execute brilliant solutions for real-world riders.”