Scope Cycling signs exclusive distribution deal with Extra UK and Cyclex

Extra UK has signed an exclusive distribution agreement with Scope Cycling for the UK and Ireland (via its Irish subsidiary Cyclex), with the brand making an appearance with its new distributor at Rouleur Live later this week.

Founded in 2014 in the Netherlands, Scope Cycling is a team of engineers, designers and passionate cyclists. With over a decade of industry experience, they specialise in high-performance carbon wheels, fuelled by a commitment to push the limits of innovation. Driven by ambition and using pioneering cutting-edge technologies with a real focus on quality, Scope said it challenges the industry standards, offering wheelsets that deliver unmatched performance and ride experience for every rider, every time.

Scope’s wheel range covers three price points from £899.99 to £3,499.99 SRP across both Road and All-road categories, including carbon rim-brake models in the S and R Series. In addition, Scope will launch new premium level Artech Gravel and Time Trial / Triathlon wheelsets in March 2025, with these having already been tested with great success at key races throughout 2024.

“The team at Extra is thrilled to bring Scope back to the UK & Irish markets with a bigger and more impressive product range than before,” said Mark Greshon, Head of Brands at Extra UK. “The S and R series wheels hit key price points while offering excellent specs and a variety of options. Additionally, Scope’s new Artech range redefines expectations with its remarkable low weight, optimised stiffness, unique Aeroscale aerodynamics, 3D printed hubs, carbon spokes, and with a lifetime warranty. We’ve already given a sneak peek to a select group of dealers, and the feedback has exceeded even our expectations. We’ll be unveiling the Scope Artech range to both consumer and trade visitors at Rouleur Live this week.”

Nieck Busser, Co-founder at Scope, added: “We are looking forward to working with Extra UK as our new exclusive distributor for the UK and Ireland. They have a strong dealer base thanks to their well-curated portfolio of brands and their knowledgeable team is supported by robust logistics and their own local service centre. This partnership will allow us to serve our Scope dealers in the UK and Ireland in the best way possible.”

Scope stock will be available from Extra UK / Cyclex in the coming weeks, with more stock due in Q1 2025, in good time for the peak sales season. Dealers should contact their Area Sales Manager to discuss opportunities, or email [email protected]

CIN recently had an in-depth chat with Extra UK and Cyclex boss Will Fripp, covering some of the big topics currently facing the industry. You can find the interview online: Issue #5 2024, page 46.