Amer promotes Kirchner to lead omni-channel charge

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Mavic and Enve parent Amer Sports has promoted Bill Kirchner to lead the omni-channel strategy across its portfolio. kirchner

Taking over as Vice President and General Manager – Americas, Kirchner is a 32-year veteran of Wilson Sporting Goods, where he most recently served as Vice President – US Sales prior to his added responsibilities at parent company Amer Sports. Kirchner holds a bachelor of science degree in business administration from Villanova University.

“Bill has demonstrated an excellent ability to drive go-to-market strategy and commercial fundamentals,” says Amer Sports Chief Commercial Officer Michael White. “He has grown our business in the Americas substantially and profitably over the past few years.”

“I am excited about the opportunity to lead our Americas omni-channel team and build on our momentum in the Americas. The sporting goods marketplace is changing rapidly due to the consumer’s purchase journey across traditional retail channels, on-line and our own brand stores. Setting up to succeed with the omni-channel consumer and building a winning culture within our organization are our top priorities,” says Kirchner.