Former VW Netherlands CEO joins Derby Cycle

Former VW Netherlands CEO Janco van der Heiden has joined the management team at Derby Cycle.

Based out of the Cloppenburg branch, van der Heiden is an established sales and brand specialist, who is now tasked with managing the Kalkhoff, Raleigh, Univega and Rixe brands, as well as the assembly operations at his base.

As the former boss of Volkswagen and Skoda in the Netherlands, Van der Heiden has experience of developing brands, taking them to the digital sector, and establishing omni-channel sales strategies – something which Derby is gradually developing.

“I am very much looking forward to lift our exciting urban brands together with our talented team on the next level,” explained Janco van der Heiden.

Thomas Raith will lead the FOCUS performance brand and E-bike technology sector for the entire Pon.Bike group from Stuttgart. Especially within the fast growing eMTB sector the FOCUS brand will the designated leading brand within the portfolio of the group.

“Principally our products aim to be among the best which the market is offering,” says Thomas Raith. “And this organizational redesign will enable us even more to meet our own demanding goals.”

Janco van der Heiden and Thomas Raith will both report to the Senior Vice President from Pon.Bike, Armin Landgraf.