Ask Myagi: How to up sell upgrades to OEM spec bikes

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There are a variety of reasons why a manufacturer will choose a spec for any given bike. With costs to meet and performance to consider it can very often be confusing to those in the trade why certain finishing kit has been chosen. So what must it be like for the consumer who wants bang for their buck, but will often quickly identify components for upgrade?

In our latest Ask Myagi video Matt explains how manufacturers arrive at a given standard spec, how to think about upgrades and introduce them to your customer. Hit play below to have a listen and remember to sign up to receive new releases in this series!

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