Bafang introduces new Senior Sales Executive for Benelux region

Bafang has announced the introduction of Lennart van Houwelingen as its new Senior Sales Executive for the Benelux region, as a result of continued growth and sales success in the company’s e-bike business.

Houwelingen will join the team at Bafang’s Dutch Sales and Service Center in Wijchen, the Netherlands, and for a short while will also be temporarily responsible for the UK region.

Clocking up 15 years of international experience in sales organisations within the bicycle industry, Houwelingen switches to Bafang from Fallbrook Technologies, based in the USA, where he served as a Business Development Manager Benelux for its Enviolo division.

After a few seasons as a professional motor cycle racer, Houwelingen converted to muscle-powered two-wheelers, with elite mountain bike and road success.

Jack Brandsen, Europe General Manager for Bafang, said: “It makes perfect sense for him to work closely with the CST sandd. Bafang Mountainbike Racing Team, led by Bart Brentjens, which has just joined forces with Bafang to develop a victory-ready e-MTB for the upcoming world championships in Mont Saint Anne, Canada.”

Houwelingen’s first public appearance for the brand will be at the Taipei Cycle Show, March 27–30 2019, where Bafang has reserved booth no. M0409.

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Hayley Everett

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