MRP label Kreitler Rollers to go dealer direct

Kreitler Rollers has announced it will stop selling product through distributors and will focus on dealer direct sales.

The roller manufacturer has said that it recognizes that its customer base seeks a high-quality product and will benefit from the guidance of a skilled dealer. As such, Kreitler will concentrate on supporting key dealers.

Tim Fry, president of Mountain Racing Products, Kreitler’s parent company, said: “The Kreitler brand was built with the focus of a great dealer base and we want to ensure that the end consumer is being properly supported and serviced by the best dealers.”

Dealers interested in Kreitler Rollers may contact Nick Simcik, North American Sales, at, or 970-241-3518. All product for the 2017 season is currently available.