Protective gear specialist Leatt has appointed Bastian Dietz as its global bicycle marketing strategy leader.
Based in Munich, Germany, Dietz, an avid rider, has ten years’ experience in the management of global brand and product launches in the cycling market, both on the B2B and B2C level, in 35 markets worldwide. Dietz has also served as a freelance marketing consultant and international communications manager for cycling brands including Giro, Wahoo, Recon and Marin.
“We welcome Bastian to the Leatt family,” says Leatt CEO, Sean Macdonald. “We are continually focusing on the development of the Leatt brand to support our growing range of product categories and we expect that Bastian’s years of experience in sports marketing and communication, along with his tremendous passion for everything bike, will strengthen our family and foster our continued growth in the bicycle market.”
“I am pleased to join the Leatt family,” says Dietz. “Leatt is a pioneer in the protective gear industry and has become a synonym for neck braces with the most advanced, lab-proven technology and construction. Leatt has put the same passion and commitment into the development of its range of bicycle products, with additional product categories not only for gravity riders, but for mountain cyclists in general. I am looking forward to assisting this awesome brand to increase market awareness and product sales.”