Batribike appoints Luke Pearson as Managing Director

Batribike has announced the appointment of Luke Pearson as its new managing director.

Luke brings to the role a wealth of cycling industry experience, with an emphasis on exceptional customer service and effective business growth. Luke was responsible for Pure Electric’s UK store roll out and has previously worked with the former Halfords’ offshoot Cycle Republic.

Batribike Limited became a fully owned subsidiary of Promovec Holdings in July, at which point it was announced that Steve Coulson would move from Managing Director into a more supporting role.

Steve said: “I would like to welcome Luke to the Batribike Team. Luke’s knowledge of the cycle retail sector will help to drive our growth and future success.”

With this appointment Promovec looks to continue its growth of the Batribike brand, while further supporting and developing a dealer network.

Luke says of taking the position: “I am incredibly proud to take on the MD role at Batribike. This is a brand I have appreciated and respected for some time, so to be given the opportunity to help grow and develop the company is really exciting.”