Belgian Cycling Factory appoints eight new Nukeproof distributors worldwide

Belgian Cycling Factory (BCF) has appointed eight new distributors across Europe, North America and Asia to represent Nukeproof.

Zookee will cover the Czech Republic, Slovakia, Poland and Hungary, while CaraTrade has been named distributor in Ireland. In North America, Zeitbike will serve the US market and ARG Sports will represent the brand in Canada. Elsewhere, A2U has been appointed in Slovenia, All That Ride Sport in Turkey, Mondo Frames Distribution in Romania, and RidePlus in Vietnam.

According to BCF, the new distribution partners will make the full Nukeproof range available across their respective markets through hundreds of independent bicycle retailers. This will include the all-new ‘Tracker’ opening price-point hardtail range, which was officially unveiled at the Velofollies Show from 16 to 18 January, broadening the brand’s appeal to a wider range of riders.

BCF added that its retailer-only strategy continues to resonate strongly with distributors and dealers seeking premium brands with global reach and a sustainable, long-term vision. The company emphasised that it does not compete with its retail partners by selling directly to consumers.

“Since relaunching Nukeproof in November, the response from riders, retailers and distributors has been exceptional,” said Jochim Aerts, Founder and CEO of BCF. “Combined with our ambitions to compete at the highest level of World Cup Downhill with Nukeproof Axess and XCO with KMC Nukeproof, the level of international demand is extremely encouraging.”

Last year, BCF also strengthened its leadership team for Nukeproof with several key appointments. Clive Gosling joined as Global Brand Director, bringing extensive industry experience and a proven track record in brand building. Russell Merry, Managing Director of Belgian Cycling Factory UK, was also appointed Global General Manager and will lead the Nukeproof brand globally.