BESPOKED launches Inclusivity Scholarship with SRAM
BESPOKED has launched the SRAM Inclusivity Scholarship for the third consecutive year in partnership with SRAM.
The scholarship aims to support talented framebuilders from underrepresented backgrounds, offering them opportunities to showcase their craftsmanship at BESPOKED Dresden, which will take place between 10 and 12 October 2025 at Dresden International Airport.
Four recipients of the scholarship will be offered a funded exhibition space, which includes a fully funded stand at BESPOKED 2025, providing direct access to industry leaders, media, and cycling enthusiasts.
They will also have mentorship opportunities with tailored guidance from experienced industry experts leading up to the event and dedicated promotional coverage through the organisers’ media channels. The recipients will also receive complementary components from the SRAM catalogue, along with a stipend to assist with accommodation and other expenses related to attending the show.
Applications will begin on 4 June and will remain open until 4 July 2025. Successful applicants will be notified by 25 July 2025.
“If you don’t see people like you represented fairly in cycling, we encourage you to apply. If you’re uncertain of your eligibility, apply regardless—you will not be taking a place from another candidate. BESPOKED and SRAM engage in a thorough selection process focused on fostering genuine, long-term change within the cycling community,” said Petor Georgallou, BESPOKED Organiser and Director.
Earlier this year, BESPOKED 2025 announced the winners of its customary awards including some of the top brands and craftspeople operating in the handmade bike sector.
Diversity in the cycling industry has been widely identified as an issue the market needs to get to grips with. The Bicycle Association’s eye-opening 2023 report underlined how widespread experiences of unfair treatment and harassment result in groups – not least women and those from minority groups – more likely to leave the industry.
Photo credit BESPOKED, Lifestyle Photography (Alexej Federov)
