Grim cycle industry diversity report underlines stark need to change
The cycling industry is overwhelmingly run by white heterosexual men, there are widespread experiences of unfair treatment and harassment, and women and those from minority groups are more likely to leave the industry.
Those are the grim findings of the Bicycle Association’s International Perception Survey Report, which has led the industry body to call for positive change to lead an inclusive, anti-discriminatory industry culture.
Other shocking insights included that nearly half of those with disabilities keep them hidden from their employer. The survey unsurprisingly revealed that women want concrete action on leadership and pay. Perhaps contrary to perception, it found that 63% of men and a sizeable 45% of women were inspired to join the industry by a passion for cycling. The survey was completed by 1,123 people working in the industry.
The BA’s pioneering report has been delivered in collaboration with Cycling Industries Europe’s Women in Cycling programme and supported by WORK180. It’s one of the first times that a report has delved into cycle industry diversity and inclusivity, making it something of a landmark. It builds on the announcement earlier this year about the setting up of a Diversity in the Cycling Industry Advisory Board.
Respondents overwhelmingly expressed a desire for greater inclusivity and representation within the cycling industry. Research shows clearly that companies with diverse leadership are more successful. One commercially important reason is that more diverse teams can connect with a broader range of consumers. It is precisely these diverse new audiences that the cycle industry, and wider society, will depend on to achieve future green growth and decarbonisation goals.
The report’s recommendations call on employers to sign the BA’s Diversity Pledge and prioritise 7 key actions to begin to address the findings:
7 actions for change
1 Lead an inclusive, anti-discriminatory culture
2 Implement bullying and harassment policy and communicate to all employees
3 Diversify leadership teams
4 Make pay equitable
5 Introduce flexible working and paid leave entitlements
6 Offer mentoring and career development to all
7 Give more visibility to women and marginalised groups
Resources to support employers in implementing these actions can be found in the report and on the BA’s website.
Ian Beasant, Managing Director of Giant UK, contributed the Foreword to the report and said: “The core purpose of this BA perception survey was to understand the barriers and challenges people face in their company. The acknowledgement and commitment to supporting all equally is our industry’s duty. We must create the most welcoming, inclusive and prosperous environment for all, fostering innovation, representation, and growth.”
Commenting on the release of the report, Sally Middlemiss, Associate Director of the Bicycle Association, stated: “The Diversity in the Cycling Industry Perception Survey Report marks a significant step towards understanding the complex dynamics of inclusivity within all levels of the cycling industry. We are dedicated to driving positive change by promoting dialogue, actionable recommendations, and an environment where every individual feels welcome and empowered to achieve their career goals.”
The full Diversity in the Cycling Industry Perception Survey Report is now available for download on the Bicycle Association’s website.
