Bikemonger’s vegan-friendly Happy Bottom Bum Butter goes to Ison Distribution

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Ely-based Distributor Ison has taken on distribution of Charlie the BikeMonger’s Happy Bottom Bum Butter chamois cream.

Produced with 100% natural ingredients, the chamois cream is vegan-friendly and said to be flying out as a a Christmas stocking filler.

Some of the other benefits of the Happy Bottom blend include recyclable containers, longevity in the saddle, tested in Charlie’s own shorts (not on animals) and anti-bacterial properties.

Tubs are retailing at £17.99, for which riders can average around 7,000 miles of use from 100ml.