BikeRadar, Cycling Plus and MBUK acquired by Kelsey Media

Independent family-owned media business Kelsey Media has bought a sizeable slice of the cycling media pie including BikeRadar, Cycling Plus and MBUK.

Kelsey Media acquired the titles from Bristol publisher Our Media, marking “a significant expansion of its presence within the cycling, fitness and active lifestyle sector”. The titles join the likes of 220 Triathlon (which Our Media acquired in 2024) as well as a number of other consumer magazines and titles.

The acquisition includes  digital brand BikeRadar, print brands Cycling Plus and MBUK along with associated digital assets, communities, newsletters and content archives.

BikeRadar has been around since 2007, when it launched under Future Publishing. In 2014, a number of Future’s cycle related titles were bought by Immediate Media (2015 according to the Our Media site). That publisher became part of the Burda Media group in 2018, the Our Media name launched in 2021 and in 2023 Our Media was bought out of the parent group.

“This acquisition represents an exciting milestone for our business and demonstrates our confidence in the long-term strength of the cycling market,” said Steve Kendall, Chief Executive of Kelsey Media, “These brands have built trusted relationships with passionate audiences over many years. Cycling continues to attract highly engaged communities, and we are committed to delivering exceptional content and experiences that inform, inspire, and connect riders. We will look to invest in audience engagement, digital innovation, events, memberships, and new commercial opportunities.”

Our goal is to invest for future growth, support editorial excellence, and create new opportunities for readers, advertisers, and commercial partners alike.”

The acquired titles and websites collectively reach millions of cycling enthusiasts, covering road cycling, mountain biking, commuting, e-bikes, cycling technology, gear reviews, training, events, and industry news.

Andy Marshall, Chief Executive of Our Media added “After a strategic review earlier this year we reluctantly came to the decision that our cycling portfolio would be better served with a new owner. It is a brilliant set of market leading brands with a fantastic team and we are very pleased to have found a good home for them at Kelsey Media where we know BikeRadar, Cycling Plus and MBUK will continue to serve the cycling community and enjoy a great future.”

The acquisition forms part of Kelsey Media’s broader growth strategy focused on acquiring and developing specialist media brands with strong communities and market leading audience engagement.

The portfolio will be led by Managing Director Oswin Grady, who says “As a keen cyclist myself, I’m excited to have the opportunity to work on these brilliant brands that deliver
the very best in cycling content. I’m looking forward to working with our hugely talented team as well as partners across the industry.”