Those registered for Madison Sportline’s IceBike show are to get first looks at new 29ers from Saracen, both pedal and assisted builds from Adventure, as well as the UK debut of Ridley’s Helium SLX, fresh from the Tour Down Under.
Taking place at Arena:MK on Tuesday 21 February and Wednesday 22 February, dealers will be greeted by international brand managers, tech seminars and mid-season bike debuts.
Adventure is bringing a completely new range of models to the show, which includes three children’s bikes and a new E-Bike.
The Roadsport Men’s E-Bike is designed for urban use and leisurely Sunday rides with the family. With a 700c Alloy Frame, clearance for tyres and mudguards, the Roadsport comes equipped with proven Shimano STEPS technology and reliable Shimano M355 hydraulic brakes. The build is to retail for a competitive £2,249.99.
The Lola, Bluebell and Babyccino make up the three new children’s bikes, each featuring a lightweight alloy frame, a traditional look with an easy-to-master ride position, woven baskets for toys and full-length mudguards. Priced from £209.99 for the Babyccino, these new bikes are a great on a budget option for getting young ones rolling.
On the mountain bike front, Saracen is launching two brand new 29ers for visitors to see for the very first time. With more details to be released in the coming weeks, the Zenith and Zenith Trail are designed to blur the lines between XC race and trail riding. The two models sit either side of the £1,000 price-point.
Having been ridden by Lotto Soudal at the Tour Down Under, stock of Ridley’s Helium, first shown at Eurobike, is to make an appearance.
Trade members can now register for the show here.