BMC Switzerland signs ZyroFisher for UK distribution deal

ZyroFisher is to bring BMC Switzerland’s road, mountain and e-bikes to the UK market through an exclusive distribution partnership.

Stock will be available from ZyroFisher from June 2019, for the premium brand, which founded in 1994 in Grenchen, Switzerland, where it remains today.

BMC’s in-house R&D facility, the Impec Lab, forms the core of the brand’s R&D programme. It’s race pedigree across multiple disciplines has seen BMC win multiple world championships, numerous Grand Tour stages and it remains one of a select few brands that have claimed the Tour de France, winning the 2011 event with Cadel Evans. The continued focus of performance excellence is maintained this year through Team Dimension Data currently riding BMC machinery, with Mark Cavendish onboard. BMC’s reputation is further upheld across road and mountain bike by an enviable roster of brand ambassadors including; Fabian Cancellara, Julien Absalon and Ludo May.

“We are delighted to be partnering with BMC to be their exclusive partner for the UK territory,” said ZyroFisher CEO Matt Barker. “Together, we see huge potential in developing an IBD network that replicates the success of the premium road, mountain bike and e-mountain bike ranges that BMC has experienced across the globe.”

BMC Switzerland’s Director of Sales Distributor Markets Marcel Emmenegger added: “We at BMC strive to deliver the best possible customer service experience. For this reason, we are very pleased to partner exclusively with ZyroFisher in the UK and we are looking forward to working closely together.”

Forming a key part of the ZyroFisher brand portfolio, BMC Switzerland will be serviced by a dedicated team to ensure the brand is supported and serviced to its full potential in the UK.