Bosco launch networking ride for Digital Marketers, E-Comm, Brand and Retail professionals

Bosco, which counts Sigma Sports amongst their clients, has launched the Digital Cycle Series; a ride based networking event specifically for senior digital marketers, e-commerce, brand and retail professionals.

With North and South based rides planned for this year, focused on a business audience drawn from media, e-commerce and MarTech, the events offer Cycling Industry professionals an opportunity to meet with peers from beyond the industry, whilst also enjoying time out on the bike.

As retail becomes increasingly technology driven, with everything from EPOS, to Social Media Marketing requiring elements of technology integration, potentially with external service providers and agency partners to support and managing these solutions, the opportunity to meet and ride with a group focused on these challenges – optimizing customer experience to maximise revenue – offers a unique day on the bike, and a legitimately great reason to escape the (home) office.

Alongside representing a great opportunity to ride with other business leaders, the Digital Cycle Series will also raise money for the charity Bosco have partnered with, 1moreChild.

To join the ride, click here

With Bosco already having a raft of Cycling Industry specific insight, gained from working with Sigma Sport, the business describes itself as, “a team of leading e-commerce practitioners, global digital marketing specialists and some of the most experienced data scientists in the world.”

Bosco CEO and Founder John Readman has more than a passing interest in cycling, also being Co-Founder of Ride 25. John is currently cycling 460 miles in 5 days, riding across Turkey, to raise vital funds for 1moreChild.

For Cycling Industry marketers and retailers part of the challenge today is creating and maintaining a tangible ‘character’ and ‘identity’ for the business, something which is felt through every customer interaction, be that in-store, online, or beyond the bounds of the business (what your customers say about you when you’re not in the room).

Emma Cole explores why having an ‘in stone’ mission statement can help guide the business, and the staff, whilst also aligning customers to the brand…