Braking specialist Sinter appoint UK agency ADVNTR Media Group

Slovenia based performance braking specialist Sinter have announced the appointment of ADVNTR Media Group, delivering support on creative and communication projects to aid the international growth in sales and distribution.

Sinter have been making friction materials in Slovenia for over 50 years. In that time, they have become experts in organic brake compound manufacture, optimised for the various demands of bike riding and racing. The business offers 5 advanced compounds, covering most brake systems, across MTB, Road and eBike, with Sinter pads yield friction coefficient performance improvements of up to 44% over market leading rivals.

All materials are designed and made in Europe to the highest environmental and quality standards.

Currently delivering 90% of its production straight to OEM manufacturers and large customers – more than 5 million pieces annually – in some segments Sinter are the only manufacturer located outside Asia.

Simona Krapež, 2nd generation of the founding family has this to say: We are specialists in the field of braking and have been taking care of stopping everything that moves for more than 50 years. We are distinguished by our own R&D lab and location in a small European country, which enable us to monitor all the products we manufacture throughout their entire development journey.

The small size of our country allows us to be completely self-sufficient and independent of external factors. Our mission is simple – to offer the world the best braking experience. But to be able to do this effectively, we started collaborating with ADVNTR Media Group, who will take our voice to each of our users. Communicating with users is of key importance for us, because only together with them we can develop a product tailored to their needs.

Mark Downie of ADVNTR comments: ‘We focus on working with manufacturers of demonstrably better products. Sinter is exactly that, a family firm creating fantastic products in the heart of Europe that upgrade the performance of any brake system. We are really pleased we can help them communicate their work worldwide with a series of projects over the coming year’.

Sinter is distributed in the UK by ZyroFisher.