Canyon paves way for consumer direct house shows with free Surrey experience

Canyon Bicycles has announced a free to attend house exhibition to be held at Mercedes Benz World in Surrey this March.

Echoing an industry trend to host house exhibitions, Canyon’s is among the first of its kind to go it alone in targeting consumers.

Filling a 1000m2 space, the brand is to showcase 40 of its road and mountain bike models, alongside some of the more interesting development builds emerging from the label.

Nick Allen, the market manager for the UK said of the debut show: “We’re super excited to be hosting the first ever brand experience event in the UK. Because of the size of the space, we’re able to offer Canyon fans and potential customers the opportunity to get up close with a huge range of our 2018 bikes and check out iconic bikes from Canyon’s history.”

Demo bikes will also feature at a tent just outside of the building on both March 24th and 25th, while inside a stage area will offer consumers the chance to sit in on talks with sponsored athletes and engineers.