UK’s PEMBREE appoints Chicken Cyclekit as distribution partner for the UK
Following the UK brand’s recent announcement of a long-term sponsorship agreement with mountain bike racer and industry personality Wyn Masters, PEMBREE has revealed a new UK distribution partnership with Chicken CycleKit as its official UK distributor. The partnership will cover the brand’s full product range.
Under the new agreement, PEMBREE’s sustainability-led component range will be available through Chicken CycleKit’s dealer network. This includes the recently expanded GCS (Gravity Cockpit System) line-up, featuring the PEMBREE GCS Handlebar, GCS Stem and GCS Performance Grips, alongside CNC-machined seat clamps, a downhill-specific seatpost and gravity-focused flat pedals.
Phil Law, PEMBREE Founder, said: “Chicken CycleKit is well known within the industry for its high-quality service and the support that they offer dealers. We couldn’t have asked for a better partner to help get the latest PEMBREE products into the best stores across the UK and onto the bikes of riders. This is just the start!”
Gary Turner, Chicken CycleKit, said: “We are proud to become the exclusive UK distributor for PEMBREE. It’s a brand that matches the values of Chicken Cyclekit perfectly, being a brand that focuses on a high quality of product and exemplary customer service. We look forward to combining our experience and strong dealer network with the PEMBREE brand to bring it to even more shops in the UK.”
UK dealers will be able to view the complete PEMBREE GCS range in person at COREbike 2026, where Chicken CycleKit will have the products on display. Core Bike takes place from 22–24 February 2026.
Outside the UK, PEMBREE products continue to be distributed in the United States by BTI, founded in 1993 and now a nationwide distributor offering a comprehensive range of shop essentials and authorised service for 18 major brands.
www.chickenb2b.co.uk
