The London Bike Show and Triathlon Show has announced the addition of Casquette Live to 2019’s event.
Casquette Live’s women specific programme, created and curated by Casquette media and magazine, will have its own stage at London Bike Show, showcasing a diverse range of interviews, discussions, tutorials and stories from the full spectrum of women’s cycling.
Hosted within the familiar surroundings of ExCel London, the show takes place between 29th-31st March.
Created by women, for women, Casquette Live has announced special guests including professional riders Katie Archibald and Helen Wyman, cycling journalist Rebecca Charlton and former pro’s Molly Weaver and Iris Slappendel; all offering exclusive insight and advice to the show.
Casquette Live will include a track stand workshop by women-only cycling club Velociposse and a Saddle Library, in association with London Bike Kitchen, which seeks to help cyclists remedy the age old problem of finding the perfect saddle to suit their ride. Specialist advice and test ride opportunities will be available.
A series of bespoke Casquette Live ticketing packages are available for individuals and groups, which include a copy of the Motivational Manual, a unique celebration of women’s cycling with inspirational stories, resolutions and bucket list rides.
As ever, the London Bike Show will be showcasing a variety of the latest innovations across apparel, technology, bikes and much more throughout 20,000 sqm of floor space.
Further demonstrations and events will be taking place, with topics ranging from cyclist specific yoga to everything required for your own backpacking adventure. A finalised scheduled will be announced ahead of the show.
Danielle Welton, Founder of Casquette, said: “This is our chance to bring the attitude, aesthetic and humour of Casquette vividly to life, and we can’t wait to introduce our fans to the women fuelling their passion for riding in an event format. The programme is a proper belter and the women who we have lined up to share their stories and experiences on-stage and in masterclasses are true legends!”
Geraldine Reeve, Show Director of the London Bike Show and Triathlon Show, said: “It’s fantastic to be working with Danielle and Casquette Magazine to ensure that women’s cycling is well represented at the show. By introducing some exciting and engaging content, specifically for women, we will have a great opportunity to grow the show and even out the male/female split – which has traditionally been 80% male/20% female. It’s also a unique opportunity for our exhibitors to engage with our growing female audience and sell more products at the show and beyond.”
Tickets for Casquette Live are available here.