Caven O’Hara Joins Upgrade Bikes

Upgrade Bikes has announced the addition of Caven O’Hara to the team, joining the distributor in a ‘new to the business’ role as Website Content Manager.

In making the announcement the business highlights that Caven brings a wealth of website experience, having worked in the bicycle trade for years in previous similar roles at Sigma Sports, Evans Cycles and more recently with Balfe’s Cycles HQ near Gatwick.

Caven will bolster Upgrade’s in-house website team working alongside Web Designer/Developer Richard Dean and Website Administrator James Wyatt.

Head of Marketing Mark Noble said, “Caven’s experience from the viewpoint of bicycle retailer is great for us, as he’ll work with us on the build and roll-out of our all-new b2b – helping improve how the site looks and works from a dealer’s POV, which in turn will help all of our bike shops and customers. He’ll also be supporting our brands to improve their presentation on our sites as well. It’s a win-win for Upgrade.”

Head of Operations for Upgrade, Mark Chan, “I am thrilled to welcome Cav to our team. His extensive knowledge in website content management, coupled with his creative approach and attention to detail, make him the perfect fit for this important role. We believe that his addition will not only enhance our brand’s digital footprint but also contribute to our overall growth and success.”

Commenting on his appointment, Caven says, “After 10+ years on the retail side of the cycling industry I’m excited to switch focus and work from a distributor standpoint, joining a small but massively talented team. The projects Upgrade Bikes have in the pipeline will make for a real challenge, but the outcome will be hugely positive for all parties.”