Chicken Cyclekit to distribute nutrition brand Enervit

Chicken Cyclekit has agreed an exclusive distribution deal with Italian nutrition brand, Enervit.

With over 40 years’ experience in the business, Enervit is a European market leader in sports nutrition.

The brand already has key partnerships to drive demand including an exclusive partnership with Global Cycling Network, Eurosport TV advertising, a partnership with Team Wiggins and is the title sponsor of the Ironman European Tour.

The brand also has additional partnerships in place with Italian national cycle team, Migual Indurain, and 142 sponsored events throughout Europe.

Andrew Pirie, Sales and Marketing Director for UK and Ireland at Enervit, said: “Enervit has been able to introduce exceptional innovation into the world of endurance sports, in particular through their advanced training methods and their unique Nutrition System.

“Today Enervit is still the Italian leading company in sports nutrition and a major player in Europe and so with its 100% Italian approach the next four to five years is going to be an incredibly exciting journey for the brand and our new partner, CCK. We are delighted to get started and look forward to working with Mike, Gary and his experienced team.”

Ernesto Garcia Domingo, International General Manager of Enervit, said: “We are delighted to have agreed a long term joint partnership with Chicken Cyclekit. Signing this agreement with a well-established cycling distributor, I believe this underpins the strength and best in class nature of our 40-year-old Italian sports nutrition company.

“As we continue to expand our footprint internationally in the attractive and fast-growing GB Sports Nutrition market, we are excited to have the opportunity to showcase the heritage of our brand and the product range we offer to help cyclists, triathletes and runners achieve their personal goals and improve their performance through our nutrition system.”

Gary Turner, Sales Director at Chicken Cyclekit, added: “Enervit is a hugely successful brand in Europe with a turnover of over €56 million. We are sure this success can be replicated in the UK and we encourage dealers who want to be a part of this to contact us ASAP.”

To view the range visit www.chickenb2b.co.uk, or to discuss the benefits of the range in more detail phone Stuart Townsend on 01525381347.

Hayley Everett

Multimedia Reporter

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