Chicken launches Cinelli Flagship Store Project

Chicken Cyclekit has debuted a Flagship Store Project that will enable dealers to become destination stores for the brand at no cost.

Alex Rowling, Chicken Cyclekit’s marketing contact says of the scheme: “There has always been a high demand for dealers and consumers to view the iconic, higher end frames such as the XCR or Laser Mia, but the cost involved committing to a top end frame posed a challenge. One of the key benefits of becoming a Flagship Store is receiving these frames to display in store with no dealer cost involved.”

Dealers looking to become a flagship destination will receive a bespoke point of sale unit to suit their stores, as well as marketing support from Chicken CycleKit and Cinelli, as well as a visit to the brand’s factory in Milan to learn more about the brand’s production.

Stockists already signed up include Hub Velo in London, Rockets & Rascals in Plymouth, Cycle Space in Manchester and Lovelo in Hertfordshire.

“We are now looking for dealers in Bristol, Edinburgh, Leeds and Birmingham,” adds Rowling.

The Cinelli Flagship Project is designed to run alongside the wider Cinelli dealer network to ensure full exposure of the brand at an IBD level.

To become a Cinelli dealer, or if you think you’re a possible candidate to become a Cinelli Flagship Store, contact Jason Smith at