CIN LIVE 2025: Exhibitor Highlights
With less than a week to go until Cycle Industry News Live opens its doors at NAEC Stoneleigh, a wide mix of brands has confirmed their presence. Alongside major announcements, a number of exhibitors have shared details of what visitors can expect to find on their stands. From free trials to competitions offering training course prizes, here’s a look at some of the highlights.
Activate Cycle Academy
Activate Cycle Academy will run a competition inviting visitors to guess the number of bar end caps in a jar. The winner will receive a free Cytech Technical One course, or alternatively £300 off another course of their choice. Entries can be made by completing a simple contact form on the stand.
bikedesk
While not running a specific show promotion, the company will highlight its 14-day free trial, which visitors can sign up for at the event.
Fiftyone Bikes
Dublin-based custom road and gravel bike specialist FiftyOne Bikes has introduced a new Interstellar White colourway for its Sika road model. The fresh finish gives the Sika a distinct visual identity, highlighting the bike’s clean lines, high-end aesthetic and precision carbon craftsmanship.
Developed for everyday riders, the Sika balances lightweight performance with confident handling. Key features include a 690 g carbon frame, clearance for 40 mm tyres and geometry designed for real-world riding. The Sika in Interstellar White is available now as either a frameset or complete build, through FiftyOne’s authorised dealer network.
Oxford Products
Visitors can expect the launch of Oxford’s new helmet range alongside the unveiling of the brand’s latest Jump Seat innovation. The company will also spotlight recent additions such as the Evo Wheels and Evo Dropper Seatpost, both of which have attracted strong interest since their release.
Beyond Oxford’s own products, the stand will host a number of partner brands, including Acros, G-Form, Kali, Sigma and HJC. Brand representatives will be on hand throughout the event to provide insights, product details and technical support for retailers.
CYCLING INDUSTRY NEWS LIVE 2025 will run over 14-15 September at the NAEC Stoneleigh, Warwickshire.
Want to attend? The cycle trade can register here, for free.
