Polaris has appointed Zoe Forbes to the role of sales executive.
Having previously worked with both independent cycling retailers and international brands such as Giant, Forbes is well versed on the cycling industry and will be using her role to enhance the purchasing experience for both Polaris stockists and the general public.
Forbes said: “Having been around the cycling industry for some time, I’ve been able to admire Polaris from a distance. I’m really thrilled to now be able to join a team with a real passion for all things cycling.”
Polaris Brand Manager, Andy Beach added: “We’re really excited to have Zoe on board. Her appointment reaffirms our commitment to the retail trade, whilst her personal knowledge and experience of the retail side of the industry will offer us invaluable insight into the needs of both our stockists and importantly the customer themselves.”
Forbes will also play a vital role in showcasing the redesigned Polaris Pod Pro Evo at its launch at The Bike Place in January. You can sign up for the show here.