CIN Live 2026: Cycling Industry News sales workshop, with John Styles, returns

As the clock ticks down to Cycling Industry News Live 2026, the CIN Live seminar schedule is starting to take shape, including the return of the popular sales workshop, run with experienced bike sales expert John Styles.

Regular CIN readers will be familiar with John Styles’ long-running simple sales tips series within the magazine, and this workshop at CIN Live 2026 explores some of the ideas within those articles, as well as more, to help bike shops to boost their bottom line.

Pre-registration for CIN Live 2026 is now open, and the show itself runs over Sunday 20 to Monday 21 September 2026 at NAEC Stoneleigh, Warwickshire.

Running on Sunday 20 September only, the Cycling Industry News sales workshop will see the experienced salesman share expert learnings, best practices and effective sales habits gathered from a 30-plus years of visiting over 1,000 stores across the UK. With a “pick and mix” menu of more than a dozen quick insights, workshop participants can choose the sales habits they would like to practise and take away.

The workshop is suitable for everyone — from new starters to experienced sales staff or store owners looking to boost their sell-through. While the focus is on big-ticket bike sales, P&A, servicing and warranty conversations are also included.

Unfairly, the sales profession has to deal with a fair amount of negative baggage and cliches and – consequently – focusing on sales and sales training has often been sidelined, not least in the bike trade. Ultimately, however, businesses need sales, and companies within the bike trade are no different. This workshop sets out to help redress the balance and assist dealers with sales processes and ideas.

Stay tuned for details of more seminars as they’re confirmed over the coming weeks.

Cycling Industry News Live 2026, 20-21 September 2026, NAEC Stoneleigh

#CINLive