Santini will push live a custom clothing scheme from December 1st, which will be managed by Jon Sangan, who departs ZyroFisher to work directly for the clothing label.
Designed to service independent bike shops, clubs and corporate accounts, the custom clothing programme will see the launch of a new B2B ordering portal to simplify the creation of customised kit.
Jon Sangan said: “Santini are the official supplier to the UCI for all rainbow jerseys, Trek- Segafredo, the Vuelta and Ironman. Racing is in the company’s DNA. In recognition of this, we will also be looking at new ways we can work with domestic teams on sponsorship programs that reinforce our position as the world’s best performance cycling clothing producer.
Sangan has been a long-standing brand manager for Santini at ZyroFisher and has more recently spearheaded the advance of the custom product.
Monica Santini, Cycling Wear Managing Director at the firm said of bringing Sangan on board: “Supplying teams with custom clothing in the UK is always an inspiring process, but it does occasionally create challenges. Custom clothing requires a lot of emotional investment on both sides so dedicating a local representative of our brand in the UK to help deliver to the exacting standards of Santini is the right thing to do. We are very proud and excited to see more people, clubs and teams wearing our clothing! Our focus will remain on the development of our brand and the performance clothing we deliver each season to market. ZyroFisher will continue to be our exclusive partner and we’re especially grateful to them for the success that they consistently deliver”.
On Zyro’s continued role Nikki Hawyes concluded: “We (ZyroFisher) have successfully grown the Santini brand in the UK for the last 12 years and will continue to do so. This dual approach to the UK market means that the intensive development of each custom design for teams and clubs will receive direct focus from the brand. ZyroFisher will continue to offer the cycling market the dedicated support and supply across the entire range of Santini to meet the increasing demand for this prestigious, Italian performance clothing brand”.