The latest episode of the CyclingIndustry.News Podcast welcomes Biomechanical Researcher Niels Boon of Shimano’s Bikefitting.com.
During the podcast, which was recorded earlier in the year at Madison’s iceBike* show, Boon gives an overview of how the Bikefitting.com system works, providing insight into the system’s different modules and stages. Boon outlines how bikefitters can carry out static measurements, quick fitting, saddle selection, 3D motion capture, and pedal analysis through the system, and how these can inform customers’ buying decisions.
According to Boon, shops that are successful through bikefitting treat it as a natural and inevitable part of the buying process. He discusses how bike shops can integrate Bikefitting into their workshops, and the potential benefits that will arise as a result, such as retaining customers, building trust and communicating expertise.
Listen to the interview in full via:
Listen back to previous episodes of the CIN Podcast here.