Cooperative Orbea workforce passes 1,000 globally

Orbea has announced that its global workforce has now moved north of 1,000 people, simultaneously adjusting some leading roles in the company to reflect the brand’s future direction.

The cooperative workforce set out a growth plan in 2016 to move the brand through the gears to compete among the world’s leading labels. According to Orbea that phase has been accomplished and the Mallabia-based manufacturer will now look toward a “new phase”.

“Orbea is now a cooperative that employs around 1000 people worldwide. We are present all over the world as a recognized, sought-after brand. Now we are moving on to a new phase in which we will continue to push hard to meet the exciting challenges that riders and customers are setting for us day by day”, says CEO Jon Fernández.

As part of this new chapter the brand has announced some reorganising at the top of the business with a new position of Sales Strategy Director created. This is to be occupied by Gonzalo García de Salazar, former Global Sales Director. As he transitions into his new role, he will assist in the development of sales operations and strategies that Orbea needs to assure its position in each market.

“We are moving into a very exciting stage: as we continue to move forward in our various markets, we will also be further enriching our value proposal for the cycling community and for our dealers, with the aim of continuing to be a benchmark for the society in which we operate”, explains Gonzalo García de Salazar.

Gonzalo has now appointed Nick Howe, who until now has been the brand’s US Country Manager, as Orbea’s new Global Sales Director. Nick will be responsible for leading the brand’s sales teams, aligning the strategies defined, and helping to lead the building of the Orbea of the future. 

Another major change is the appointment of Cary Tatro who takes over as US Country Manager, in the wake of his work the label’s sales representative in Southern California.

With these three appointments, Orbea is recognizing and promoting in-house talent and, at the same time, rewarding the appointees’ efforts and the team as a whole. “Now is the time to undertake a new phase with new challenges, where excellence must be our watchword. We are ready and eager to take the path that lies before us.” concludes Jon.

In case you missed Orbea’s other news last week, the brand has also launched a house wheel brand, dubbed Oquo.