LOOK Cycle returns to UCI WorldTour with long-term bike partnership

LOOK Cycle and Team Cofidis have announced a multi-year sponsorship deal starting in 2023. The partnership brings together an iconic French cycling brand with a premier French cycling team; Cofidis, supporting the men’s UCI WorldTour team, women’s Continental Pro Team and UCI Paracycling Team with LOOK bikes and pedals, plus Corima wheels.

This latest sponsorship deal extends the long-term agreement that has seen LOOK’s French-made Keo Blade Ti pedals used by Cofidis since 2010. Team Cofidis riders will be equipped with LOOK’s latest high-performance bikes across climbing, aero, and TT-focused models.

Team Cofidis has also deployed Corima’s premium race wheels throughout the 2022 calendar. The men’s and women’s team have ridden the highly aerodynamic carbon MCC DX, WS Black DX, and WS TT DX wheelsets across iconic races including the Giro d’Italia and Le Tour de France.

Cédric Vasseur, General Manager, Team Cofidis, said: “We are delighted to open a new chapter with LOOK bikes from 2023 by continuing our quest for victories at the highest level.”

“As the UCI World Tour team, we are more concerned than ever with the level of performance of all the components of our bike and we want to offer the ultimate quality to all of our riders. … this new partnership is an additional step in the development of our Cofidis team towards the search for Performance.”

“We are also proud to ride on 100% French high-tech products. We are convinced that the Cofidis LOOK agreement will provide our UCI World Tour Team, Women Team and Handisport Team with the best range of products in all areas of cycling, including road, track and gravel.”

Federico Musi, CEO, LOOK Cycle & CORIMA, said: “LOOK and Team Cofidis are proud to announce a long-term partnership which will allow the riders of the UCI WorldTour team to benefit from the full range of LOOK bikes, pedals and CORIMA wheels. We are also particularly excited to contribute to diversifying and expanding the community of riders by supporting the professional women’s team as well as the development of the para-cycling team.”

“Promoting ‘Made In France’, French know-how, and LOOK’s heritage of excellence alongside a team as prestigious and historic as Cofidis is a real honour. Our employees in our French factories are fully committed and proud to support the team for the years to come, while the team supporting across the Italian and US offices are delighted to support these top athletes in their quest for victory.”

Commenting on what this will mean for the UK market, Seb Coué, LOOK Cycle International Sales & Marketing Director notes; “We are working closely with ZyroFisher to prepare for an amazing year in 2023. We are working with very professional retailers in the UK and I have no doubt that some others will join our dealer network.”

“We always move forward with the objective to create high-performance, smartly designed cycling equipment that pro racers and amateur enthusiasts aspire to own. This partnership will help us to reach our target and I am sure that UK retailers and passionate cyclists will be aware of this.”

“This partnership is very good news for the brand but also for the Look dealer network and the UK’s passionate cyclists. We got hundreds of messages from distributors, dealers, and customers very happy to celebrate our return to the UCI WorldTour circuit.”

“Next year will be exciting, Cofidis has a lot of ambition, and we are ready to share, in the coming months, with our clients – both retailers and consumers – the life of professional Cofidis riders on Look bikes.”

For UK retailers keen to explore options with LOOK bikes and frames, please contact the ZyroFisher Bike Sales Team by email.

For LOOK pedals, please contact your ZyroFisher Account Manager or call 01325 741 325.