Coh&Co meld Danish design and engineering; bikes for life

Coh&Co is, first and foremost, a people driven business.

You’ll meet (virtually) Mette and Paul; Copenhagen based designers with a warmth of conversation which is quickly engaging; drivers of a business who’ve thought about how to make a partnership work, from your perspective. Founders whom you’ll come to see as valued friends in business. Makers of bicycles for everyday life.

The ethos; building crafted, durable, life enhancing, sustainable products. In a snapshot, this is why people buy from Coh&Co.

For UK based bike shops the opportunity to experience a Coh&Co bike starts with meeting Mette and Paul, and Surrey based Sales Manager Sam, via a video-based web call. Chatting to the team you’ll soon realise they’ve gone to great lengths to map out, develop, and deliver, an amazing customer experience, both for retailers, and cyclists.

Coh&Co designed and manufactured bikes, be they cargo, city commuter, gravel, or electric, are all created with ‘Recapture’ – the Coh&Co 10-year buyback for customer bikes* – engineered into both the retailer and customer experience.

Sustainability engineered in

Mette and Paul’s prioritizing of sustainable materials and manufacturing processes informs everything Coh&Co does, resulting in bikes designed and engineered to embody longevity and quality. *Recapture Program bikes are either refurbished and resold, or the frame material recycled and repurposed.

With Paul’s expertise in materials and resins Coh&Co are making frames from a ground-breaking material called ‘StoneWeave’, which enables Mette and Paul to make the world’s first recyclable composite bicycles from a material with a CO2 footprint close to that of Aluminium. For context, carbon fibre has a CO2 “price” of almost twice that of aluminium, per ton.

As a recyclable frame technology – a sustainable and sensible material choice for cycling in an urban environment – this blend of carbon and stone fibres is non-corrosive, lightweight, and super durable; everything you could want from a bike frame. Tough enough to withstand the harsh realities of urban street life, with the capability to absorb road vibrations, ‘StoneWeave’ forms the backbone of Coh&Co designed and produced frames.

Sustainability and longevity, producing durable, great riding, ‘Bicycles for Life’, leads the conversation nicely into working with a design-driven business.

What does, ‘design-driven’ mean?

For retailers this means a number of things, all of which form part of a cohesive, flow like, service, testament to the granular focus brought to bear in crafting ambassador partnerships, supporting those who share a passion for design, function, durability, sustainability, and accessibility.

In store merchandising

Mette and Paul’s creative skills are clearly found in the design and manufacture of Coh&Co bike display stands. Called XiBit, these units have visibly received the same attention to detail as the bikes themselves.

Important to emphasize here, we’re not talking design solely for the sake of aesthetics. Rather that design engineering, optimizing customer experience, meets and melds with practicality, creating displays optimized to minimise required shop floor space and maximise visual impact.

Keeping sustainability to the fore, XiBit kits – made of birch plywood veneer from FSC certified harvest – provide a low carbon, robust and stylish means to magnifying the visual impact of the unique bikes they display.

Digital business support

Chatting with Mette and Paul it’s very clear they’ve extensive digital marketing experience and have given plenty of thought to how this can add value for their retail partners.

< Awareness→ Consideration→ Purchase→ (post purchase relationships) Retention→ Advocacy >

Social media marketing, Coh&Co Insider newsletters, local landing pages (location-specific SEO strategies), and much more, all flow in a conversation about retailer support, customer acquisition, and post purchase engagement.

Making Coh&Co retailers visible, driving people in-store, is very much the ‘enabling your business’ name of the game here. It’s this kind of support which many businesses actively pay a service provider for.
With Coh&Co it’s all mapped into the retailer support experience.

Logistics (shipping bikes)

Whether it’s a bike for your shop to get hands on experience of, or a customer delivery, Coh&Co ship from Denmark, using FedEx or TNT, with a 7-day delivery schedule.

This critical part of the process means demo bikes are available in-store for retailers to test ride as part of the ambassador shop evaluation process. When ordering stock, or bikes for customers, the process is well defined.

• Emailing Sam with you order maintains the ‘doing business with people’ theme, ensuring each bike ordered goes into production as requested.
• Sam will, in turn, send you an invoice as confirmation for the order you’ve placed.

Relationships matter for Coh&Co. Working with customers means getting to know people better; forming good working relationships is all part of the ethos.

For bike shops looking to offer a genuinely unique range of bikes, to a discerning customer looking for stylish blend of form and function, Coh&Co offer an experience, in sales and ownership that’s far more than the sum of it’s not insubstantial moving parts.

“Our bicycles distinguish themselves by utilizing unique material technologies and design concepts with the goal of producing bicycles that can last for generations, offer a great ride and will bring a lot of satisfaction on the roll.” Mette Walsted Kristiansen

For those attending Eurobike, you’ll find Coh&Co at stand hall 8.0 / F28.