Tyre brand Continental has announced it will once again collaborate with Sea Otter Europe as the official title partner of the festival, taking place 29-31 May 2020.
Continental will also become the official sponsor of all editions of Sea Otter held in the USA, Europe, Canada and Australia.
According to Continental, the brand made the decision to partner with the festival due it being an ideal place to show its products to the swathes of cycling enthusiasts who visit each year, alongside the large number of international brands present at the event.
The demo bike offering is another factor in Continental’s continuing support for Sea Otter Europe for which e-Bikes continue to be a focus, with electric gravel and road bikes available to test ride in the expanded demo bike area. The brand will be presenting a wide range of products across road and off-road disciplines during the show.
Exhibitor registration is open after organisers added another 12% space for exhibitors looking to showcase their products during the show. Among those attending are Berria, Bergamont, BH, Bulls, Cannondale, Canyon, Cube, Focus, Ghost, Haibike, Kona, KTM, Lapierre, Look, Massi, MMR, Moustache, Orbea, Scott, Riese & Muller and Specialized.