Cooke Components signs UK distribution of Vredestein

Cooke Components has taken on the distribution of Vredestein with product available to ship to dealers immediately.

Spanning peleton-tested road tyres right through to off road racing solutions. Key product lines for the road market include the range-topping Fortezza Senso Superiore Tyres, offering handmade Tubular and Clincher models from just £64.99, with 320 TPI casing and Vredesteins AWS all weather compound. Throughout the portfolio you’ll find Vredestein’s proprietary tyre technologies: TriCOMP, AWS and Curve Control System.

Matt Cooke, Cooke Components’ Owner, commented: “We are delighted to add a tyre brand to our stable of products and one that has the heritage and quality of Vredestein. Tried and tested on the European road race and mtb scene, the range has a tyre for every type of rider at very competitive price points. Whether you are a club rider, CAT racer, or weekend warrior Vredestein has a performance tyre for you. We are really excited about the Fortezza Senso Superiore high end road tyre, a hand crafted tyre that performs as well as anything on the market  and the all new e-bike tyre range which is a hugely growing part of the market.”

Thomas Mittendorff, GM Vredestein Two Wheel Tyres added: “The UK is one of Europe’s biggest markets and we are very happy to announce our cooperation with Cooke Components. We have faith in them and especially in their dedication to work with our brand and their understanding of  our strong heritage in this segment. We are looking to extend our European footprint in bicycle tyres the upcoming and the UK replacement market is instrumental to success. We look forward to this new beginning and have high expectations”