CoreBike Preview: Ison Distribution tease new addition to stable

Cambridgeshire based Ison Distribution (I.D.) are going big at CoreBike 2022, with stands in both the Hungaroring and Indy room, and no less than 24 brands on show.

I.D. Managing Director Lloyd Townsend will be there as always, along with the I.D. UK sales team, showcasing products from Halo Wheels, MRP suspension, Princeton CarbonWorks wheels and All-City bikes, to mention just a small fraction of the brands on show. They will also be joined by brand representatives Stewart Stabik (Rohloff), Holger Knorr (Fidlock), Ian Collins (Renthal) and Neil Hudson, Rob Gray, and John Squire (Squire Locks).

With a stacked product range on show, and three days of CoreBike to take it all in, dealers will be able to gain deeper insights into products and brands, as well as meeting team riders Matt Jones and Declan Brooks, who’ll be making guest appearances at the show.

Visiting the stands you’ll also access buy-ins and CoreBike show deals including promotional packs for brands such as Squire Locks, TSG protection, Gusset Components and Halo Wheels to name a few.

Finally, as CoreBike opens, Ison Distribution will be announcing a brand-new reason to have an I.D. account. For now, we’ll just have to wait and see what the newest addition to the Ison stable is! 

Exploring just a small sample of the product which I.D. will have on show at CoreBike 2022:

Wheels

Princeton CarbonWorks – On show will be the MACH 7580 and BLUR TT wheelset, as ridden to UCI Road World Time Trial Championship victory, and used by team INEOS.

Halo Wheels – We will be offering dealers a first look at the new and improved Carbaura V2 road disc wheels that now include 35mm, 50mm and 80mm rim depths and a brand-new carbon gravel wheelset, the Carbaura XCD. These will be alongside some of the hi-profile MTB wheelsets – such as the Chaos DJs, Vortex and Gravitas. Also on show, for the first time, our increasing range of tubeless ready Gravel tyres.

Bikes

All-City – the US based boutique brand offer high-end steel and Ti frames and bikes for a new wave of cyclists looking to head away from the ‘fantastic plastic.’

At the show will be a new colourway option for the ever-popular Zig Zag and Gorilla Monsoon, as well as a dream build Titanium Cosmic Stallion.

Light Blue Urban – on display you’ll find our premium lightweight alloy urban bikes, offering an impressive range of step-through and diamond frames, enabling IBDs to sell fantastic looking, feature-packed bikes for the urban cyclist.

Benno Bikes – *THE ETILITY BIKES.

Benno bikes offer e-bikes engineered for everyday use, merging a blend of ride dynamics, cargo capacity and looks, which Benno call Etility® Design. On display will be all four models from the Benno range, including the new performance model of the Boost.

CoreBike represents an opportunity for interested dealers to get on board with Benno as an appointed stockist in the fastest growing sector of the cycling market.