Correction: 2pure trading as normal

Earlier today CyclingIndustry.News published an article that wrongly suggested 2pure’s directors had placed the business into voluntary liquidation, something that we must now clarify is not the case.

Managing director George Bowie has outlined that the business is “trading as normal” and that there is “no reason for customers and suppliers to be alarmed.”

CyclingIndustry.News takes seriously its responsibility to provide factual and timely trade-interest information. In this instance our reporting missed crucial information that led to the temporary publication of an article that fell below the standards expected of our journalists.

We apologise to 2pure and its partners for any confusion caused.