Cycle insurer Bikmo partners with Trek in UK, Germany & Austria
Specialist cycle insurer Bikmo has become the Trek owned Retail Stores official insurance provider throughout the UK, Germany and Austrian markets.
The partnership builds on Bikmo’s mission to protect the world’s riders through the offer of 14 days free insurance on new Trek bikes across all UK, Germany and Austrian Trek-owned stores. Riders will also be able to get a discounted policy, covering them, their Trek bike and accessories worldwide.
Trek and cycle insurer Bikmo are both keen on pushing sustainability initiatives. The duo are supporters of Trash Free Trails and World Bicycle Relief. Trek has been working on a reduction in plastic and extended use of recycled plastics, while Bikmo’s claims salvage process seeks to safely resell, donate or repurpose parts from damaged bikes.
David George, CEO at Bikmo said: “Our partnership with Trek is a big step forward in our mission and I’m excited that Bikmo can keep Trek riders protected, whether that’s taking to the road on their Madone or exploring the mountains on their Powerfly. We look forward to delivering our 14 days free offering in Trek owned retail stores, and to realise the huge potential this partnership holds.”
Salvatore DiMaso, Retail Director of Trek Europe said: “We have chosen to work with Bikmo as their mission aligns with ours. We at Trek want to change the world by getting more people on bikes, we must look after the planet and our future, and we can all do this by cycling more and keeping riders riding!
“Bikmo’s customer centric caring approach made this decision an easy one, and we look forward to working and growing with the team over the coming months and years.”
Based in Blighty, Bikmo has been targeting expansion in Europe and raised funds to that end late last year.